Field notes for building sharper systems.
A practical library of ideas, frameworks, and experiments for those working across AI, visibility, conversion, client systems, and digital products.
-
Monday AI & Growth Brief:The Customer Journey Is Starting to Leave the Website
28 September 2026 · covering 21–28 September For twenty years, digital marketing has quietly assumed that the website is where the important part of the customer…
-
Monday AI & Growth Brief: The AI Stack Is Growing Up – Access, Decisions and Control
entry 003 · 22 September 2026 · covering 14–21 September Cloudflare separated search crawling, AI training and AI agents. SEO is moving closer to task completion.…
-
Monday AI & Growth Brief: Google Just Changed European Search
entry 002 · 14 September 2026 · covering 7–14 September This week is unusually relevant to my client mix. The biggest development is that Google has…
-
Monday AI & Growth Brief: Google Just Changed How We Can Measure AI Search
entry001 · 7 September 2026 · covering 31 August–7 September Google’s new Search Console AI reporting, a citation bug, AI referral behaviour and a broader lesson…
-
The Behaviour Behind the Metric: Why Marketing Must Begin With Psychology
Behavioral science in marketing means using research into how people actually decide (under uncertainty, limited attention, and competing priorities) to explain patterns like bounces, cart abandonment,…
-
How to Handle Client Rescheduling Without Losing Your Mind, or Your Week
Your client just moved Tuesday’s call. Again. It is the third time this month. You had blocked that morning for focused work, the call prep is…
-
AI Doesn’t Replace Judgment. It Rewards People Who Know Where the Drag Is
A developer once told me something that stayed with me. He worked full-time as an engineer for a tech company in the UK. He was smart,…
-
How to Get Your Expertise Cited by AI (AEO Strategy for Founders)
Your website ranks number one on Google. You did the work, the keyword research, the backlinks, the content. And yet, when one of your potential clients…
-
Your Website Isn’t Converting. Here’s Why It May Not Be a Traffic Problem.
When a website stops performing, or never quite starts, the instinct is to fix the top of the funnel. More ads. More content. More visibility. Get…
-
How to Use AI as a Thinking Partner (Not Just a Tool)
According to McKinsey, 88% of business leaders say their organisations are deploying AI, and 86% of those same leaders admit they weren’t prepared to actually integrate…
-
How to Choose the Right Streaming Service in Portugal
There was a moment, not that long ago, where I was sitting in front of the TV, remote in hand, cycling through apps in slow motion.…