Filipa Drummond Borges

I spend a lot of time at the intersection between marketing, strategy, product, AI, and story. Not because I can’t pick a lane, but because the interesting stuff happens where they overlap.

This space is where I think out loud. You’ll find thoughts on how AI is changing the way businesses operate and market themselves, what strategy looks like when the tools are shifting fast, and the occasional honest take on what’s not working.

Also: surf, photography and dogs obsession I’ve fully made peace with.