Behavioral science in marketing means using research into how people actually decide (under uncertainty, limited attention, and competing priorities) to explain patterns like bounces, cart abandonment, or a stalled trial sign-up, and to design marketing around that reality instead of around persuasion tactics. It sits between psychology, which explains the person, and marketing, which shapes…
Your client just moved Tuesday’s call. Again. It is the third time this month. You had blocked that morning for focused work, the call prep is already done, and now you are staring at a calendar gap that somehow feels like a personal slight. You move the meeting, send a polite reply, and open your…
A developer once told me something that stayed with me. He worked full-time as an engineer for a tech company in the UK. He was smart, creative, and exactly the kind of person you would expect to adapt well to AI. He had side projects, built things for fun but when we talked about AI,…
Your website ranks number one on Google. You did the work, the keyword research, the backlinks, the content. And yet, when one of your potential clients types a question into ChatGPT, your name doesn’t appear. Someone else does. A competitor with fewer credentials, a smaller site, maybe even less experience than you. This isn’t a…
When a website stops performing, or never quite starts, the instinct is to fix the top of the funnel. More ads. More content. More visibility. Get more people in the door and the numbers will follow. Sometimes that’s right. Often it isn’t. Before you spend another euro on traffic, it’s worth asking a more uncomfortable…
According to McKinsey, 88% of business leaders say their organisations are deploying AI, and 86% of those same leaders admit they weren’t prepared to actually integrate it into day-to-day operations. Separately, a Deloitte 2026 report found that 37% of organisations are using AI only at a surface level, with little to no change to how…
There was a moment, not that long ago, where I was sitting in front of the TV, remote in hand, cycling through apps in slow motion. Netflix. Prime Video. Disney+. Scroll. Back. Open another. Scroll again. And still… Nothing to watch. The good stuff was buried under hundreds of options I didn’t care about. I…