• How to Handle Client Rescheduling Without Losing Your Mind, or Your Week

    ByFilipa

    Your client just moved Tuesday’s call. Again. It is the third time this month. You had blocked that morning for focused work, the call prep is already done, and now you are staring at a calendar gap that somehow feels like a personal slight. You move the meeting, send a polite reply, and open your…

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    How to Get Your Expertise Cited by AI (AEO Strategy for Founders)

    ByFilipa

    Your website ranks number one on Google. You did the work, the keyword research, the backlinks, the content. And yet, when one of your potential clients types a question into ChatGPT, your name doesn’t appear. Someone else does. A competitor with fewer credentials, a smaller site, maybe even less experience than you. This isn’t a…